On-page and off-page search engine optimization are techniques that help search engine spiders to understand the information on the webpage. On-page optimization means adjusting features like heading tags, description, Meta title, internal links, and heading tags allow enhance the possibilities of attaining top ranking on search engines. Off-page optimization handles the modifying of external links connecting to your website like backlinks. In this post, let’s discuss effective guidelines associated with On-page optimization.
Why is On-page optimization needed?
When your page does not rank on the first search result page there are multiple reasons connected with search engine optimization. Google takes into consideration On-page optimization scores as well as social media signals, domain authority, backlinks, and several other off-page metrics.
Australian Internet Advertising agency offers On-page SEO in a natural yet smart way. Search engines easily pick the target keywords and rank your website on top of the search result page. Even if Off-page optimization is crucial, the on-page optimization must never be neglected. The golden rule that ‘Content is king’ still applies. However, add videos with the posts because it makes your posts content-rich and informative.
Effective On-page optimization guidelines
Meta title
Make use of the target keyword or phrase at the start of a title [H1] tag. If it is impossible then ensure to use it in the title. The title length has to be not more than 65 characters.
Post permalink structure
Ensure that the URL is correctly displayed. Use target keywords but avoid the use of brackets, symbols, commas, etc. in the actual URL. To separate strings use dashes. There are permalinks that the majority of web browsers support.
Use appropriate heading tags
H1 tag is already used in the title tag. One is sufficient but for section, breaks use H2 & H3 tags but never use too many because search engines don’t like it.
Add table of content
Some articles are more than 5000 words. Using a table of content helps the user navigate the lengthy article better as well as earns you jump links during Google search.
Keyword density
You need to maintain 1.5% keyword density. Use the main KW once in 1st para and again in the last para. Ensure the sentence makes sense.
Meta tags
Use relevant and unique Meta descriptions for every post. Ensure to use a target keyword in it.
Alt Text images with a meaningful title
Image optimization means using keywords in alt text and image titles helps to make the blog post more targeted and focused.
Word count
Short blog posts don’t perform well on search ranking because they are perceived as less informative. Create a post that is a minimum of 1300 words long.
Add schema
Installing Schema helps search engines know about the content and relevancy.
Internal linking
Internal linking makes visitors spend more time on your website and show search bots that you are offering extra information. Use keyword as anchor text to interlink but don’t overdo.
External linking
External linking to authoritative and trusted sites relevant to your niche brings in quality backlinks crucial for search engine ranking.
Remember, you cannot trick search engines for long. Therefore follow the On-page optimization guidelines to enhance your chances to top SERPs!
